Implementation Strategies

Determining the income level that is normal for your blog will depend on the size of your audience as well as your market segment. The web is a fast changing place and there are many opportunities that will only have a short window before the big players move in and make it too expensive for you to use capitalize on those opportunities. The process of writing down will help you clarify your thought and keep you focused in on achieving the goal. In case of any setbacks down the road, don’t get disappointed but calmly analyze the reasons for the setbacks and take corrective action. If your content begins to be effected by your advertising, it is time to stop and do a serious rethink about why you started blogging in the first place. There are two aspects to keeping your blog in the public eye, so to speak—getting famous with people, and getting famous with the search engines. Both can be tricky. It indexes and categorises blogs on the Web, and also tracks statistics such as the number of Web pages linking to your blog.

SEO)—you never know what’s going to boost your search engine ranking and when. SEO-ing your blog works better if you’re using your own hosting and content management system. Choose your blog and post titles appropriately. You’ll need something catchy to grab potential readers, but search engines would prefer that you include at least one keyword indicative of the post’s content in every post title. Wherever available, always make sure that you have a permalink for each post—this helps search engines index them better. Take a long, hard look at the content you’re generating. Are you another armchair columnist airing your views on news items like a billion other bloggers? What makes you unique? There’s a huge difference between getting people to come to your blog and getting them to stay there. Get into link-exchange deals with similar-themed bloggers—get them to link to you on their blogs, and vice versa.

Rapid changes in search engine optimization, or, in simple terms, the advent of smarter technology would mean only one thing—the death of your blog. Greed kills. The major areas of concern are the issues of proprietary or confidential information, and defamation. Several cases have been brought before the national courts against bloggers, and the courts have returned with mixed verdicts.

Click Fraud

A Paypal Security Key card, with personal barcodes identifying the card removed and blocked out. (Photo credit: Wikipedia)

One area of continuing concern to ad networks (Google, Yahoo, MSN, ASK) is click fraud. This occurs when people click on ads just to increase their CPC revenue with no real interest in the ads. Nowadays, most ad networks have developed anti click fraud technologies and will automatically recognize whether the clicks are coming from legitimate sources or are being clicked fraudulently to increase CPC revenue. If you are an expert in your area of blogging interest and you have high quality content either in your blog or elsewhere you may be able to package and sell it as an eBook download.

Other than the physical products that you may have direct access to, you can also create merchandizing products like mugs and T-Shirts with the logo of your blog emblazoned on it. To accept donations, you may need to set up a Paypal account or some other such payment receiving mechanism. Even if you do not want to accept donations, you can still use, your site to provide free advertising for your favorite charity and direct your users to donate to that organization. There are many reasons for selling a blog: you may have started a blog and build a user base but you find that you no longer have the time or energy to continue giving it the attention it deserves. Whatever maybe the reason, keep in mind that a blog is like a business.

Many businesses are starting to maintain blogs. Usually these are maintained by employees but a significant number are looking to hire specialist bloggers who can provide the necessary writing talent. Most people looking to hire bloggers will definitely request details on your blogging experience and ask to see samples of your previous writing. Audio and video blogs can be useful to reach a mobile and busy audience. Further, your blogging experience may also provide you with the opportunity to write a book which could be based on the content of your site or could be totally fresh content based purely on your experience and knowledge in the field.