Click Fraud

A Paypal Security Key card, with personal barcodes identifying the card removed and blocked out. (Photo credit: Wikipedia)

One area of continuing concern to ad networks (Google, Yahoo, MSN, ASK) is click fraud. This occurs when people click on ads just to increase their CPC revenue with no real interest in the ads. Nowadays, most ad networks have developed anti click fraud technologies and will automatically recognize whether the clicks are coming from legitimate sources or are being clicked fraudulently to increase CPC revenue. If you are an expert in your area of blogging interest and you have high quality content either in your blog or elsewhere you may be able to package and sell it as an eBook download.

Other than the physical products that you may have direct access to, you can also create merchandizing products like mugs and T-Shirts with the logo of your blog emblazoned on it. To accept donations, you may need to set up a Paypal account or some other such payment receiving mechanism. Even if you do not want to accept donations, you can still use, your site to provide free advertising for your favorite charity and direct your users to donate to that organization. There are many reasons for selling a blog: you may have started a blog and build a user base but you find that you no longer have the time or energy to continue giving it the attention it deserves. Whatever maybe the reason, keep in mind that a blog is like a business.

Many businesses are starting to maintain blogs. Usually these are maintained by employees but a significant number are looking to hire specialist bloggers who can provide the necessary writing talent. Most people looking to hire bloggers will definitely request details on your blogging experience and ask to see samples of your previous writing. Audio and video blogs can be useful to reach a mobile and busy audience. Further, your blogging experience may also provide you with the opportunity to write a book which could be based on the content of your site or could be totally fresh content based purely on your experience and knowledge in the field.